Creative marketing director

Alegro Concept

Alegro concept designs and executes cultural immersive itinerary exhibitions which use latest state of the art technology.

As a marketing creative director I am responsible for the creation of each exhibition's brands from scratch and drive marketing to promote the product. I have designed everything from the website and brand identity to editorial material. Right now, I am in charge of the marketing campaign supervision and creative direction.

Owned the creation and continued development of the brand maintaining accountability for overall quality, strategy, budget and timing of all creative output
Manage and co-ordinate work of external agency partners while attracting, mentoring, and forming a great internal creative team.

Develop bank of creative tools, templates, and style guides to facilitate production and maintain brand consistency across all global franchisees
Continually improve creative product, design, and development processes to gain efficiency, remove obstacles, focusing on final client's satisfaction and as a consequence an increase in sales

Skills:
Web design
Brand Identity
Marketing campaign
Art direction
Editorial and print
Product design

Design thinking and entrepreneurship

Gaudi Inspired

We teach and consult organisations about innovation and design with values, inspired by the work and life of Spanish architect, Antoni Gaudi.

The Gaudi-inspired methodology is a way to solve problems and challenges through a metaphor of construction of a building. Making a comparison between the ideation and construction process, we transmit and apply Gaudi's design values and principles to organisations who in turn can develop their creativity and obtain innovative solutions.
We organise workshops, innovation days and talks for organisations.

At Gaudi Inspired my responsibility is to oversee all of the creative aspects of the company communication as well as product and service design and operations.

Skills:
Gaudi Thinking
Public speaking
Entrepreneurship
Web and graphic design
Leadership
Event management

Creative director and business designer

The Gaudi Academia of Knowledge

The Gaudi Academia of Knowledge is a design and certification consultancy which has the most extensive collection of archives, expertise and network of collaborators dedicated to spreading the knowledge about life and work of Antoni Gaudi.

Supervised and executed whole brand redesign and communication strategy unification throughout all of the digital platforms (web site and social media), after working with the C-Level team on the redesign of the overall business strategy and value proposition.

Converted business strategies into effective and creative ideas/concepts across a range of communication channels and branding strategy
Oversaw and executed the branding and communication of the Gaudi World Congress 2018 edition, while planning and executing international congress events in Barcelona and Astorga
Generated strategic partnerships in the industry for the successful funding and execution of the events

Skills:
Web design
«rand Identity
Marketing campaign
Art direction
Editorial and print
Event management
Social media planning

Creative direction and graphic design

Colector Somnis

Colector Somnis is a cultural center for art activities in Barcelona. It is a mixture of a venue for events and an art gallery.

For this client, I have design the website, editorial material, created social media plan and realized photographs of the venue. Everything necessary to showcase client's business in the most beautiful and appealing way.

Skills:
Creative direction
Editorial and print
Graphic design
Photography
Copywriting
Web design
Marketing strategy
Community management

Social Innovation

Impackt Farm

Through an identification of a problem in Nepal after a disaster earthquake in 2014, we designed and developed a flat pack modular vertical farms as disaster relief measure. Through local prototypes and several pivoting moments in the project our focus become on any disaster relief situations, from refugees to earthquake emergencies.

Brought a high social impact startup from a vision to reality together with a team of highly creative individuals using design thinking and agile methodologies. Managed, planned and lead the team through bootstrapping funding process.

Won the 3rd prize of the Association of Vertical Farming competition with our 3D printed flat pack vertical farms
Supervised and participated in the design of the technology and product using digital and 3D printing fabrication methods
Designed the strategy and built collaborations with essential to the ecosystem stakeholders